A new YUI PRIMA vehicle, the YUI PRIMA OLIVIA, will begin operation in April 2024.

The Setouchi Cruise Line will be a dedicated tour vehicle for the Setouchi area, conveying the charm of the area surrounding the Seto Inland Sea to people in Japan and abroad.
The Seto Inland Sea area stretches 450 km from east to west and has more than 700 island,
It is also known as the “beauty of many islands” for its beautiful scenery, and is home to World Heritage sites such as Himeji Castle and Itsukushima Shrine,
The abundance of marine and agricultural products, combined with a mild and rainy climate, make the islands an extremely attractive tourist destination.
The new Setouchi excursion tour will connect these sites to provide a “slow” and “comfortable” tour of the Seto Inland Sea region!

The vehicle was designed by industrial designer Eiji Mitooka, following on from the “YUI PRIMA”.
We look forward to working with “YUI PRIMA OLIVIA,” which will become a new member of the YUI family this spring.

And now, we are pleased to announce the launch of tours prior to the operation of “YUI PRIMA OLIVIA”.


Traditional Japan Setouchi Experience Luxury Bus 【courseA】
https://yui-shinkibus.com/tour/7000-2401/

Traditional Japan Setouchi Experience Luxury Bus 【courseB】
https://yui-shinkibus.com/tour/7001-2401/

Ushimado boat cruise and Wake’s Wisteria on YUI PRIMA OLIVIA
https://yui-shinkibus.com/tour/7002-2401/

Through interaction between travelers and the beautiful islands of the Seto Inland Sea and the people who live there,
We hope you will enjoy this tour and “resonate” with each other through the interaction between travelers and the people who live in the beautiful islands of the Seto Inland Sea and the people who live there.
All of us at Yui look forward to seeing you on this tour.